Please click here to download the guidelines in PDF format.
File Submission Guidelines
The following guidelines help ensure that we have all items needed to reproduce your ad with the highest possible quality. Low-resolution, color mode, font, and transparency issues are the most common errors found in submitted artwork. Failure to follow these guidelines can result in a poor representation of your ad.
For questions regarding these specifications, refer to your internal marketing department, ad agency, or graphics team, or call Meeting Expectations for details.
For Advertising & Sponsorship Information, please Contact:
Ginny Adams Kafka
Director of Advertising Sales
American Academy of Clear Aligners
Direct: 678.294.2621
E-mail: gadamskafka@aacaligners.com
Advertising Rates
Advertisement File Submission
ADVERTISING SPECIFICATIONS
Outside Back Cover (Bleed)
Size: 8.75 x 11.25
Inside Back Cover (Bleed)
Size: 8.75 x 11.25
Inside Front Cover (Bleed)
Size: 8.75 x 11.25
Full Page (Bleed)
Size: 8.75 x 11.25
Full Page (No Bleed)
Size: 7.5 x 9.75
2/3 Page (Horizontal)
Size: 7.25 x 6.2187
1/2 Page (Horizontal)
Size: 7.25 x 4.625
1/3 Page (Horizontal)
Size: 7.25 x 2.9375
Inserts and BRC's available. Contact Kimberly Price for pricing. A 10% discount is allowed to those out-of-company agencies submitting an insertion order on behalf of the advertising company. Final publication trim size is 8.5 x 11. All prices are quoted in 4/C.
SUBMISSION REQUIREMENTS
Please send all files as a high resolution PDF.
HOW TO SEND
Email completed advertising files to jay@mojodesignbar.com. To submit your file via email, the final file size may not be larger than 18MB.
For files larger than 18MB, contact jay@mojodesignbar.com for instructions on how to send your file.
PDF SPECIFICATIONS
For full page ads that require a bleed, set your document to bleed beyond the ad (based on dimensions specified) on all (4) sides. When converting to a pdf your bleed settings need to be set to “Use document bleed settings”.
Adobe PDF pre-sets for high resolution output are available through most applications, and can be accessed from these documents. DO NOT include crop marks.
For additional guidelines, visit http://bit.ly/UrwY8D.
OTHER ACCEPTABLE FILE FORMATS
Adobe InDesign
Adobe Illustrator (with type converted to outlines)
Adobe Photoshop (in order of preference)
PDF: We prefer to receive Photoshop PDFs.
PSD or LAYERED TIFF: In order to preserve font-quality, fonts in a PSD or layered TIFF must be supplied for output. If no fonts are supplied in a PSD or layered TIFF, the file will be flattened, compromising the type quality.
TIFF and EPS: The type in flattened Photoshop files is of noticeably lower quality than other file formats. "Font-quality" can only be preserved by submitting a PDF or layered TIFF with fonts (see above). If the file is already flattened, the TIFF should be the desired dimensions and at least 300 dpi; type-heavy ads should be 600 dpi.
EPS (non-Photoshop)
UNACCEPTABLE FILE FORMATS
Adobe Pagemaker
Microsoft Publisher
Microsoft Word
Microsoft PowerPoint
Native Freehand
Native CorelDRAW
Pages
IMAGES
Images should have an effective resolution of 300 dpi at reproduction size. 72 dpi images, or images downloaded from a website are unacceptable for printing.
TIFF, PSD, and EPS format files are preferable to JPG.
CMYK or grayscale files are acceptable. RGB, Lab or Index color files are unacceptable. Do not embed an ICC color profile.
Use or scale your images as close to the actual reproduction size as possible; a 20% margin plus or minus is optimal. Please avoid sending unnecessarily large high-resolution images.
FONTS
We prefer that you use PostScript Type 1 fonts or OpenType fonts.
TrueType fonts may be used, however AetherQuest Solutions reserves the right to substitute PostScript Type 1 fonts if problems arise.
"Faux" type commands (for bold, italic, bold italic, etc...) should not be used. If italics are desired, then the italic version of the font should be used.
We may have to substitute Mac fonts in files from Windows computers. If a perfect match cannot be found, we will fax a proof for client approval
NOTES
All colors must be CMYK or grayscale. No RGB, Lab or Index color. Tints and color type in four-color ads must be produced in a CMYK equivalent.
Full page ads that require a bleed need to have bleed settings of 1/8" .125" added to all (4) sides.
Black and white images and objects should be grayscale, not the black channel of CMYK.
ADVERTISING CONTRACT REGULATIONS, TERMS & CONDITIONS
Advertiser, advertising agency, or its agents may not cancel or change an advertisement(s) after an issue's published closing date. Orders for cover positions and inserts may not be cancelled less than thirty (30) days preceding the published closing date. The American Academy of Clear Aligners (AACA) and/or its publisher reserve the right to determine the eligibility of a company or their product or service for inclusion in AACA publications and reserve the right to restrict or reject advertisements that are deemed questionable or objectionable by AACA.
If, by the closing date, the publisher has not received advertising materials that publisher, in its sole discretion, deems acceptable for publication, publisher may either repeat the advertiser's most recent advertisement that the journal has published or publish nothing, charging the advertiser and/or advertising agency for any space reserved by them. CANCELLATIONS MUST BE RECEIVED IN WRITING received by AACA no later than published space reservation deadline date of said issue(s) as it is stated in the published media guide. AACA assumes no liability for advertising that fails to be published as scheduled. In the event that advertiser, advertising agency, and/or its agent(s) cancels a multi-issue advertising contract after advertisements have been placed, but before the full contractual obligations have been met, AACA reserves the right to charge advertiser the full, non-discounted rate for each advertisement printed as stated in the published rate card.
Advertiser, advertising agency, and/or its agents assume responsibility for claims and/or testimonials made in advertisements as well as permission to utilize names, places and/or photos within the advertisement. AACA assumes no such responsibility. Any advertisement that, in the opinion of AACA and/or publisher, may be confused with the editorial pages must be clearly marked “Advertisement” at the top of the advertising copy.
Advertiser, advertising agency, or its agents shall, jointly and severally, indemnify and protect AACA and/or publisher from any loss or expense, including and without limitation, reasonable attorney’s fees, resulting from claims or suits based upon the content or subject matter of such advertisements, including and without limitation, claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and false advertising.
Performance pursuant to these contract regulations by either party is subject to acts of God, war, government regulation, disaster, strike, civil disorder, or other emergency making it inadvisable, illegal, or impossible to provide the advertiser/agency with the publication of contracted advertising space. It is provided that the AACA contract for advertising may be terminated without liability for any one or more of such reasons by written notice from one party to the other.
Use of the AACA logo or brand is strictly prohibited. The contract regulations set forth herein are final and binding except that AACA reserves the right to change or modify the policies, terms, and rates set forth herein without further notice.
Advertiser Submission and Billing Questions
Ginny Adams Kafka
Director of Advertising Sales
American Academy of Clear Aligners
Direct: 678.294.2621
E-mail: gadamskafka@aacaligners.com
Technical Questions and FTP Information
Jason Sawyer
Creative Director
Mojo Design Bar
Direct: 727.631.2759
E-mail: jay@mojodesignbar.com