Filtering by: Marketing
Reaching Peak Performance in your Practice
May
8
9:00 PM21:00

Reaching Peak Performance in your Practice

The Team Training Institute has identified 3 Key Drivers that fuel growth in dental practices. There are 9 Systems that practices need to support these drivers, and when these systems are in place incredible results follow. Dr John and Wendy have worked with many of the largest and most successful solo practices and groups in the US. They have been the AACA's recommended consulting group for the last few years. We have invited them to do a webinar where they will share what the 3 Drivers are, and discuss the 9 systems that help to explode growth. These drivers and the systems that support them are also key factors to increase Aligner therapy in the practice.

Registration Open

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Questions Every Dentist Should Ask Before Selling Their Practice Part II
Apr
17
9:00 PM21:00

Questions Every Dentist Should Ask Before Selling Their Practice Part II

Part I of this course focused on the macro trends facing the DSO industry and the various DSO models are available to dentists. Part II will explore in detail the economics of a DSO transaction and the technical points of transaction structures. Although DSO models vary, their approach to practice valuation is the same. After a baseline valuation is defined though, the many variables within a transaction structure can make something bad look good, and vice versa. Any dentist who is contemplating selling their practice to a DSO will benefit from understanding how the learning objectives within this course can help them prepare for a sale. In addition to the technical nuance of a practice valuation, this course will also examine some of the factors that will impact a doctor’s equity value after an initial sale. This course is designed to help dentists better understand how their practice will be valued, how different types of DSO equity may be valued, and the overall path to monetizing the success they have had in building their practice.

Registration Open

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Boost Aligner Case Acceptance: How and When to Offer Patient Financing
Mar
6
9:00 PM21:00

Boost Aligner Case Acceptance: How and When to Offer Patient Financing

Are you ready to master the art of offering patient financing? Dental teams are acutely aware of the financial hurdles patients face when deciding what treatments to pursue. With a startling two-thirds of Americans unable to cover a $400 emergency expense, and the cost of treatment often much more than that, the demand for patient financing is greater than ever.

For dentists who aspire to boost their case acceptance rates, reduce no-shows, and increase aligner production, patient financing has become an essential offering. Becoming an expert in the art of how and when to introduce financing can significantly enhance the likelihood of patients saying “yes.”

This course is tailored to help you achieve your treatment acceptance goals. We will equip you with the conversational techniques and key touchpoints necessary to elevate your patient financing discussions and treatment presentation skills. Join us on this journey to more aligner production success!

Registration Open

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Dr. David Galler - Dental State of the Union
Feb
7
9:00 PM21:00

Dr. David Galler - Dental State of the Union

The Dental World is a complex ever-changing environment. New challenges and barriers are appearing all the time. Actually, doing Dentistry is probably the easiest part of your practice. There are many things shifting in the Dental Market and dentists need to be made aware of the changing landscape of the profession. Change presents opportunities for those prepared. In this State of The Union- Dr Galler explains the latest market trends and provides insights into how offices should be positioning themselves for 2024.

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Case Acceptance and Practice Growth: How To Get More “Yes!” and Increase Practice Revenue
May
10
9:00 PM21:00

Case Acceptance and Practice Growth: How To Get More “Yes!” and Increase Practice Revenue

Industry data shows that less than 34% of dental treatment recommendations are being answered with Yes! Do you know why? Join Amir and Oliver as they discuss why case acceptance rates are so low, resulting in millions of lost dollars every year, and what you can do about it.

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Case Acceptance: The Missing Link
Mar
8
9:00 PM21:00

Case Acceptance: The Missing Link

Dentistry is facing a rough road ahead…economic uncertainty and inflation are just a few factors creating a struggle for patients to accept the care they need. Many practices have experienced a shift in case acceptance. Fewer patients are opting in for basic restorative care not to mention elective or cosmetic treatment, which can hurt the practice’s growth and profitability.

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Marketing to New and Existing Patients
May
12
9:00 PM21:00

Marketing to New and Existing Patients

Marketing is sparking an interest in your product. Sales is converting that spark of interest into a closed sale. Marketing to our patients usually happens in a hygiene room. This course will focus on how to spark interest in Invisalign clear aligners for both new and existing patients. This course will focus on the language for both the doctor and the team members to change the way we approach recommend- ing Invisalign to increase case acceptance and motivation for your patient.

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Three Marketing Concepts That Are Guaranteed To Make You More Money.
Sep
30
9:00 PM21:00

Three Marketing Concepts That Are Guaranteed To Make You More Money.

Marketing isn’t magic and it doesn’t have to be confusing. 

  • Make your marketing work better with a deeper understanding of these key concepts:

  • The audience and platform are important so choose these wisely

  • Effective marketing takes time so make a plan and stick to it

  • If you believe in your solution, then selling is serving       

This presentation will be packed with lessons learned after growing multiple practices while working fewer days and limiting practice to fun, elective dental solutions.

Presented by AACA Opinion Leaders:

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Overcoming the digital marketing power shift. Learn why the patient currently has all the power and how to get it back
Sep
16
9:00 PM21:00

Overcoming the digital marketing power shift. Learn why the patient currently has all the power and how to get it back

Learn why the patient currently has all the power and how to get it back. Today, consumers are more informed than ever before. They have seemingly limitless options to dental health information and unprecedented access to how practices treat their patients. These changes have translated to a sharp shift in power from practice to patient, and resulted in dramatically higher consumer expectations. Your patients are less trusting and less flexible than they’ve ever been.

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