Learn why the patient currently has all the power and how to get it back. Today, consumers are more informed than ever before. They have seemingly limitless options to dental health information and unprecedented access to how practices treat their patients. These changes have translated to a sharp shift in power from practice to patient, and resulted in dramatically higher consumer expectations. Your patients are less trusting and less flexible than they’ve ever been.
Course objectives
Learn how and why the patient currently has all the power and how to take it back.
Understand the digital consumer-to-patient journey.
Learn to leverage the power of digital word-of-mouth experiences.
De-mystifying Google search
Bringing it all together. How to measure results and pivot, when necessary
Korey Korfiatis
Korey is a serial entrepreneur who built his first business at just 26 years of age. He’s an accomplished speaker and writer on dental marketing and brand strategy and holds Marcom & Davey Branding Awards for his work. He is also the Co-Founder and Co-CEO of Legwork, a patient engagement software platform that engages 20 million patients across the United States and Canada.