Clear aligner marketing has become increasingly commoditized. Practices are often competing around the same offers, the same messaging, and ultimately the same question from patients: “How much is Invisalign?” But the highest-growth practices are playing a different game.

In this 60-minute program, Gerritt Cora of Progressive Dental will share a modern blueprint for moving beyond procedure- and price-driven marketing and instead positioning your practice around transformation, authority, and comprehensive patient outcomes.

Course Objectives

• Differentiate their practice from commodity-driven Invisalign marketing by shifting messaging away from procedure, price, and promotions and toward transformation, outcomes, and patient stories.

• Position themselves as the local authority for clear aligner and comprehensive dentistry through strategic branding, educational content, social proof, and transformation-based marketing.

• Identify opportunities for combination dentistry in patients who may initially present for Invisalign and develop treatment plans that incorporate appropriate cosmetic, restorative, implant, and comprehensive care.

Gerritt Cora

For nearly two decades, Gerritt Cora has helped thousands of dentists transform how they communicate, present high-value treatment, and grow their practices. Through Progressive Dental and The Closing Institute, he has built influential platforms, events, and training programs centered on case acceptance, leadership, and practice transformation.