As dentists, we pride ourselves on being doctors, engineers, artists, and scientists—all rolled into one. Yet, we're often so immersed in the daily demands of clinical dentistry that we have little time to cultivate essential business leadership skills. In this webinar, general dentist Dr. Chrystle Cu will share her top three leadership insights from her experiences as a dental practice owner and as Co-CEO of Cocolab, one of America’s fastest-growing companies (as recognized by Inc. 5000), best known for its award-winning Cocofloss. Learn practical strategies you can immediately apply to elevate your practice and achieve greater professional success.

Course Objectives

• Develop a compelling mission and vision to serve as your guiding north star, establishing long-term direction and inspiring both your team and patients.

• Define core values to attract and retain a dedicated team and loyal patient base.

• Rally your team around key performance indicators (KPIs) to drive meaningful, measurable results in your practice.

Chrystle Cu

Dr. Chrystle Cu is a prevention-obsessed dentist turned CEO on a mission to make oral care so good it’s addictive. A 2008 graduate of the University of the Pacific Dugoni School of Dentistry, Chrystle gained experience as an associate in San Francisco before buying, building, and selling her own general dental practice. She co-founded Cocolab to disrupt the dental space and deliver brighter, happier smiles through best-in-class products that keep the planet as healthy as our oral microbiomes. When she’s not developing delightful new products, you’ll find her spending time with her fun-loving (and oral health-enthusiast) kids.