The Evolution of Teeth Whitening course will help dental professionals understand the key factors in successfully offering an all-around whitening solution to their patients. Dr. William L Balanoff will detail the past, present, and future of teeth whitening. From its early beginnings to the evolved hybrid system options of today that practices should be offering to patients. Teeth whitening is the #1 requested dental procedure and most dental practices avoid it. Why? Dentists and dental professionals are responsible for the care of a patient’s oral health. A brighter and whiter smile is part of that responsibility. The proper place for brightening and whitening a patient’s smile is in a dental office. So why is OTC teeth whitening a multi-million dollar business? Is it because dental practices do not have an evolved treatment system that fits the needs of the patient and practice? Learn how and why YOUR dental practice must evolve with technology to provide patients a brighter and whiter smile.
Course Objectives
The Past: Overview of the history of whitening and how it entered the mainstream.
The Present: Review current scientific understanding and available whitening options.
The Future: What dental professionals should expect from in-office, OTC, and Hybrid Whitening Systems.
William L. Balanoff, DDS, MS
Dr. William L. Balanoff graduated Northwestern University with a Doctor of Dental Surgery and Received a Post-Doctoral Master’s in Cranio-facial Research with an emphasis on Prosthodontics from Nova SouthEastern University.
He has testified before the United States Congress as an expert on Oral Cancer, has been featured on the CBS show “The Doctors” talking about his ground breaking research on the TAG appliance used to mitigate motor and vocal tics manifested by Tourette’s Syndrome and has been awarded numerous US and International patents including an oral appliance that improves athletic performance. The Power-Up appliance is worn by many professional athletes in the NBA, NFL, NHL and MLB.
Dr. Balanoff’s frustration with ZOOM whitening forced him to invent Smile Perfected. Smile Perfected is the first Hybrid Whitening System which provides a brighter and whiter smile for the patient while offering a painless, easy and uncomfortable patient experience.
Dr. Balanoff has combined his clinical experience with his entrepreneurial spirit to help offices benefit from the #1 requested dental service…”Teeth Whitening"